CONTEXT
Visually impressive, radically easy to operate and extremely eager to learn: the MBUX (Mercedes-Benz User Experience) Hyperscreen is for the first time optionally available in the fully electric luxury saloon EQS.
For its digital world premiere Tim Jockel teamed up with Spellwork Pictures alongside antoni and OSK to direct this high-tech product reveal.
ROLE
Direction
Design
2020
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