WELT SALES EVENT
SPARK at Vivid Sydney
Projection artwork for the biggest festival of lights in the world
WELT Sales Event
Light Installation and Event Art Direction
German media brand WELT wanted to have something special for their annual sales event. Tim Jockel designed an immersive experience containing 80 programmable LED-tubes, moving heads and several other ambient light elements. A bespoke software workflow enabled an almost realtime pre-visualization of all light animation concepts and also a precise mapping to each LED-tube.
On top, a corresponding visual content branding was designed and animated.
Light Installation Design
3D & Motion Graphics
AFTER SHOW PARTY
Custom made VJ loops as a virtual extension of the tube installation
Done for Spellwork Pictures.