WELT SALES EVENT


Light Installation and Event Art Direction

SPARK at Vivid Sydney
Projection artwork for the biggest festival of lights in the world

WELT Sales Event
Light Installation and Event Art Direction

CONTEXT

German media brand WELT wanted to have something special for their annual sales event. Tim Jockel designed an immersive experience containing 80 programmable LED-tubes, moving heads and several other ambient light elements. A bespoke software workflow enabled an almost realtime pre-visualization of all light animation concepts and also a precise mapping to each LED-tube.
On top, a corresponding visual content branding was designed and animated.

ROLE

Concept
Design
Light Installation Design
3D & Motion Graphics

2019

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AFTER SHOW PARTY

Custom made VJ loops as a virtual extension of the tube installation

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CREDITS

Done for Spellwork Pictures.